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Understanding Gen Z parents: key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 5, 20254 min read


Understanding Gen Z in the workplace: key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.

Joeri Van den Bergh
Apr 21, 20253 min read


The new generation of parents: how Gen Z is redefining parenthood
Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.

Joeri Van den Bergh
Apr 3, 20254 min read
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