Generation Beta will be the first generation raised by Generation Z. And that changes everything.
In this keynote, Joeri Van den Bergh explores how Gen Z is reinventing parenthood. Unlike previous generations, these young parents consciously choose family life based on personal values, wellbeing and meaningful experiences rather than social expectations.
They reject perfect parenting narratives, embrace technology and AI when it strengthens family bonds, and seek solutions that benefit both parent and child. At the same time, they face unprecedented challenges around mental health, financial pressure and work-life balance.
Based on recent research and projects with companies such as Procter & Gamble and Philips, Joeri reveals how Gen Z parents are shaping the future of family life, and raising the first Generation Beta consumers.
A keynote filled with surprising insights, fresh data and practical implications for brands, employers and innovators preparing for the next generation.
Available formats: Keynote - Inspiration session - Workshop
Gen Z parenting trends, insights & case studies
Frequently asked questions (FAQs)
What makes Gen Z parents different from previous generations?
Gen Z parents choose parenthood more consciously and place greater emphasis on wellbeing, authenticity and meaningful family experiences. They reject unrealistic parenting expectations and look for practical solutions that benefit both parent and child.
​Who are Generation Beta?​
Generation Beta refers to children born from 2025 onwards. They are the first generation primarily raised by Gen Z parents and will grow up in a world shaped by AI, digital connectivity, diversity and sustainability.
Why should brands understand Gen Z parents?​
Gen Z parents are reshaping expectations around family life, technology, health, inclusion and consumption. Understanding their needs helps brands develop more relevant products, services and communication strategies for both today's families and tomorrow's consumers.
​Why is Joeri Van den Bergh a leading expert on Gen Z parents?
Joeri Van den Bergh is an internationally recognised expert on generational change and consumer behaviour. Through his research and advisory work with leading global brands such as Procter & Gamble and Philips, he helps organisations understand how Gen Z parents are redefining family life and shaping the future of Generation Beta.