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Gen Z, born between 1997 and 2012, is reshaping the concept of parenthood. For them, raising children is a deliberate and personal journey, infused with purpose, independence, and authenticity.
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This report delves into the unique world of Gen Z parents, highlighting their focus on mental well-being, sustainable living, and the values they hold dear. Brands aiming to connect with this generation must go beyond products and align with these core values.
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As Gen Z is projected to account for over half of all births by 2027, understanding their parenting approach is crucial for brands. Download your free copy of the eBook to ensure your brand resonates with the next wave of parents.
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