ABOUT
Joeri Van den Bergh,
international keynote speaker, award-winning author & Generations expert
Joeri Van den Bergh is an AMA (American Marketing Association) awarded global thought leader, bestselling author and internationally in-demand keynote speaker on generational trends, NextGen consumers and the future of work. His expertise helps organisations worldwide understand and engage Gen Z, Gen Alpha, Millennials, Gen X and Baby Boomers, as customers, citizens and employees.
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With a unique mix of science, storytelling, humour and human behaviour, Joeri makes complex generational shifts easy to understand and immediately actionable for marketing, HR, branding and leadership teams.
A global authority on Generations, Youth Culture & Consumer Behaviour
Joeri is the co-author of How Cool Brands Stay Hot, winner of the American Marketing Association’s Best Book Award, one of the most prestigious distinctions in marketing literature. His work has become a worldwide reference in youth marketing, generational consumer behaviour and NextGen brand strategy.
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He is also an adjunct marketing professor at Vlerick Business School, where he teaches consumer psychology, branding and generational insights to executives and future leaders. His academic grounding adds methodological rigour and scientific credibility to his keynotes and advisory work.​​
​Speaker, strategist & educator
Over the past two decades, Joeri has delivered more than 1,000 keynotes across Europe, North America, Asia and the Middle East, sharing fresh insights with global brands, government leaders, industry associations and Fortune 500 companies.
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His keynotes stand out through a blend of
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entertaining storytelling
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global research
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relatable generational psychology
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interactive audience engagement
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frameworks leaders can immediately apply
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He is a recurring speaker at major global conferences in marketing, branding, consumer trends, HR, future of work, retail and digital transformation.​
​Expertise & key themes
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Gen Z & Gen Alpha insights
Understanding the psychology, motivations and expectations of today’s most influential youth generations. -
Generational marketing & branding
How brands stay relevant and loved across generations: trust, community, authenticity and modern CX. -
Gen Z at Work & the future of talent
Leadership, engagement, hybrid work, coaching, wellbeing and cross-generational collaboration. -
Next-Gen consumer trends
Youth culture, attention patterns, phygital life, sustainability and the rising influence of families. -
AI-Native Generations
How Gen Z & Alpha adopt, judge and integrate new technology, and what this means for brands and employers.
Thought leadership & publications
Joeri is the author or co-author of several influential reports and books, including:
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How Cool Brands Stay Hot — AMA Best Book Award
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Talking ’Bout Generations
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Inside the Gen Z Parental Mind
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Conscious Consumption
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Millennials at Work
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Ready for the Zoomers​
These publications are widely used by marketing teams, HR leaders, educators and policymakers to decode generational expectations.​​
Who books Joeri, and why?
Marketing & brand teams
To strengthen relevance with young consumers and design future-proof brand strategies.
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​HR & leadership teams
To engage Gen Z talent, build modern management styles and improve cross-generational collaboration.
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​Innovation & Digital Transformation leaders
To understand emerging consumer behaviour and the impact of AI-native generations.
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​Conference organisers & speaker bureaus
Because Joeri delivers energetic, humorous and research-driven keynotes that audiences remember and act upon.
Ready to inspire your team or event?
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Joeri delivers keynotes, masterclasses, executive sessions and tailored strategic insights for organisations and conferences worldwide.
Book Joeri for your next event or request a custom keynote or workshop!
AWARDED BY
