top of page


Why Millennials still matter - The generation brands can’t afford to underestimate
Why Millennials remain a crucial consumer generation. A data-driven look at Millennial wellbeing, parenting, homeownership and sustainability.
Joeri Van den Bergh
3 hours ago4 min read


The NextGen’s CXpectations - The new rules of Customer Experience for Gen Z & Gen Alpha
Gen Z and Gen Alpha demand more from customer experience: personalization, empathy, and trust. Discover what sets the next generation apart.
Joeri Van den Bergh
Oct 284 min read


The Paradox Generation - How Gen Z balances AI and authenticity in CX
Gen Z embraces AI but questions its authenticity. Discover how this paradox shapes the future of customer experience, and what brands can do to build trust in an AI-driven world.
Joeri Van den Bergh
Oct 223 min read


Tech as the intuitive extension of life - How Gen Z and Gen Alpha redefine digital CX
Explore how Gen Z and Gen Alpha are redefining brand interaction through intuitive tech and AI. Learn how to design customer experiences that resonate with the AI-native generation.
Joeri Van den Bergh
Oct 133 min read


Bridging the workplace gap - How to lead Gen Z in a multi-generational workforce
Learn how to lead Gen Z in today’s multi-generational workforce with actionable strategies for managers to build trust, flexibility, and purpose at work.
Joeri Van den Bergh
Jun 194 min read


Gen Beta Unboxed - What the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.
Joeri Van den Bergh
Jun 55 min read
bottom of page
