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Gen Beta Unboxed - What the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.
Joeri Van den Bergh
Jun 55 min read


Gen Alpha in 2035 - The world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.
Joeri Van den Bergh
May 275 min read


5 tips for effective employer strategies to attract and engage Gen Z in the workplace
Discover effective strategies for attracting and engaging Gen Z in the workplace to create an inclusive, productive environment for this new generation of employees.
Joeri Van den Bergh
May 135 min read


Understanding Gen Z parents - Key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.
Joeri Van den Bergh
May 54 min read


The Game Changers - How Gen Alpha & technology blur the lines between reality and virtuality
Explore how Generation Alpha and technology are transforming childhood through gaming, social media, and digital learning in today's hyperconnected world.
Joeri Van den Bergh
Apr 295 min read


Understanding Gen Z in the workplace - Key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.
Joeri Van den Bergh
Apr 223 min read
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