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How to market to Gen Alpha: four global segments shaping the next generation
Gen Alpha marketing explained: discover four global Gen Alpha segments and learn how brands can engage the next generation through entertainment, influence, trends and values.
Joeri Van den Bergh
6 days ago6 min read
Why Millennials still matter: the generation brands can’t afford to underestimate
Why Millennials remain a crucial consumer generation. A data-driven look at Millennial wellbeing, parenting, homeownership and sustainability.
Joeri Van den Bergh
Nov 27, 20254 min read
The NextGen’s CXpectations: the new rules of Customer Experience for Gen Z & Gen Alpha
Gen Z and Gen Alpha demand more from customer experience: personalization, empathy, and trust. Discover what sets the next generation apart.
Joeri Van den Bergh
Oct 28, 20254 min read
Understanding Gen Z: the Paradox Generation
Gen Z embraces AI but questions its authenticity. Discover how this paradox shapes the future of customer experience, and what brands can do to build trust in an AI-driven world.
Joeri Van den Bergh
Oct 22, 20253 min read
Tech as the intuitive extension of life: how Gen Z and Gen Alpha redefine digital CX
Explore how Gen Z and Gen Alpha are redefining brand interaction through intuitive tech and AI. Learn how to design customer experiences that resonate with the AI-native generation.
Joeri Van den Bergh
Oct 13, 20253 min read
Bridging the workplace gap: how to lead Gen Z in a multi-generational workforce
Learn how to lead Gen Z in today’s multi-generational workforce with actionable strategies for managers to build trust, flexibility, and purpose at work.
Joeri Van den Bergh
Jun 19, 20254 min read
Gen Beta Unboxed: what the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.
Joeri Van den Bergh
Jun 5, 20255 min read
Gen Alpha in 2035: the world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.
Joeri Van den Bergh
May 27, 20255 min read
5 tips for effective employer strategies to attract and engage Gen Z in the workplace
Discover effective strategies for attracting and engaging Gen Z in the workplace to create an inclusive, productive environment for this new generation of employees.
Joeri Van den Bergh
May 13, 20255 min read
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