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How to market to Gen Alpha: four global segments shaping the next generation
Gen Alpha marketing explained: discover four global Gen Alpha segments and learn how brands can engage the next generation through entertainment, influence, trends and values.
Joeri Van den Bergh
Jan 156 min read
Why Millennials still matter: the generation brands can’t afford to underestimate
Why Millennials remain a crucial consumer generation. A data-driven look at Millennial wellbeing, parenting, homeownership and sustainability.
Joeri Van den Bergh
Nov 27, 20254 min read
The NextGen’s CXpectations: the new rules of Customer Experience for Gen Z & Gen Alpha
Gen Z and Gen Alpha demand more from customer experience: personalization, empathy, and trust. Discover what sets the next generation apart.
Joeri Van den Bergh
Oct 28, 20254 min read
Understanding Gen Z: the Paradox Generation
Gen Z embraces AI but questions its authenticity. Discover how this paradox shapes the future of customer experience, and what brands can do to build trust in an AI-driven world.
Joeri Van den Bergh
Oct 22, 20253 min read
Tech as the intuitive extension of life: how Gen Z and Gen Alpha redefine digital CX
Explore how Gen Z and Gen Alpha are redefining brand interaction through intuitive tech and AI. Learn how to design customer experiences that resonate with the AI-native generation.
Joeri Van den Bergh
Oct 13, 20253 min read
Bridging the workplace gap: how to lead Gen Z in a multi-generational workforce
Learn how to lead Gen Z in today’s multi-generational workforce with actionable strategies for managers to build trust, flexibility, and purpose at work.
Joeri Van den Bergh
Jun 19, 20254 min read
Gen Beta Unboxed: what the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.
Joeri Van den Bergh
Jun 5, 20255 min read
Gen Alpha in 2035: the world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.
Joeri Van den Bergh
May 27, 20255 min read
5 tips for effective employer strategies to attract and engage Gen Z in the workplace
Discover effective strategies for attracting and engaging Gen Z in the workplace to create an inclusive, productive environment for this new generation of employees.
Joeri Van den Bergh
May 13, 20255 min read
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