Joeri Van den Bergh
South Korea and Singapore lead in willingness to pay for sustainable brands
In a world increasingly focused on sustainability and inclusivity, recent global research highlights a significant trend: South Korea...
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Joeri Van den Bergh
- Apr 22
- 4 min
5 tips for brands to promote sustainable consumer behavior
Unlock 5 tips for brands to boost eco-friendly consumer behavior. Learn how to make sustainability convenient, rewarding and irresistible.
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Joeri Van den Bergh
- Nov 10, 2023
- 6 min
11.11 Singletons Unite - Exploring the global surge of solo living and impact on brands & society
With Single's Day taking placing on 11 November, this article delves into the impact of the solo revolution.
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Joeri Van den Bergh
- Apr 17, 2023
- 3 min
The post-Millennial cohort - What characterizes Gen Z in the US and their brand expectations
Is your brand prepared for the Gen Z wave? Learn what distinguishes this post-Millennial cohort, and their anticipations from brands.
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Joeri Van den Bergh
- Apr 8, 2023
- 2 min
Generation Z Eco-Activism - How Aussie brands navigate sustainable engagement
Unlock the power of Generation Z eco-activism. Gain insights into Gen Z's environmental consciousness and their expectations from brands.
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Joeri Van den Bergh
- Apr 4, 2023
- 3 min
South Africa’s Generation Z - Socially conscious living and spending
Explore Gen Z's conscious consumption and social activism. Learn how brands can engage authentically for lasting impact.
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