Talking 'bout Generations
Every generation grows up in a different world. Which is probably why they keep surprising us. With Talking 'bout Generations, I’ll share a few things each month that caught my attention: one fresh insight on each generation, a trend worth watching, and an article that helps make sense of it all.
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Nothing too long, just a short curated pause to look at what’s changing and why it matters. Because understanding generations is never really finished.
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Enjoy the inspiration!
Joeri
Edition 6
Why kids can’t quit Roblox, the kissing recession & the Labubu-fication of beauty
Thursday August 27, 2026
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This month, from the psychology that makes Roblox so hard to put down to Gen Z bringing pen and paper back to the office, this edition explores some unexpected tensions between old habits and new technology.
Plus: AI enters the nursery, Burger King serves Gen X a dose of nostalgia, beauty gets Labubu-fied, and we ask whether we’re entering a kissing recession.
Edition 5
The Odyssey Effect, Gen Z's imperfect photos & the Great Tinification
Thursday July 30, 2026
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This month, from Gen Z’s love for imperfect digital photos to Millennials turning canned cocktails premium, this edition looks at how old formats can suddenly feel new again.
Plus: LEGO taps into Olivia Rodrigo fandom, Boomers quietly become the real generation of moderation, Christopher Nolan revives a 3,000-year-old classic, and the World Cup gives Tinder an unexpected boost.
Edition 4
Bello, Gen Z cruises, and skills manifesting
Tuesday June 30, 2026
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This month, Gen Alpha sounding a little more like the Minions, Gen Z swapping festivals for cruise ships and Millennials redefining motherhood without losing themselves. From fashion finally rediscovering Gen X to AXA changing the story around ageing.
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Plus: the rise of skills manifesting, why Gen Z trusts its intuition and a first preview of my new keynote, The Next Human Code.
Edition 3
From Gen Alpha entrepreneurs to viral Boomers
Thursday May 28, 2026
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This month, the disappearance of small talk, Coach cracking Gen Z luxury, Millennials stepping away from intensive parenting and CoverGirl repositioning itself for Gen X.
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Plus: Gen Alpha’s entrepreneurial mindset, viral Boomers on TikTok and the growing obsession with muscle longevity.
Edition 2
AI clones, social gyms, and Queenagers
​Tuesday April 28, 2026
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This month, from AI clones and always-on creators to gyms replacing nightlife. From functional drinks becoming daily habits to menopause still being approached too late.
And from Boomers enabling connection with Gen Z to the rise of “Queenagers” as an overlooked force in the market.
Edition 1
Sharenting, coffee, and kidulting
Thursday March 26, 2026
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This month, Gen Alpha taking ownership of their digital footprint, Gen Z changing the face of coffee with Nespresso and Millennials trading optimisation for enjoyment. From Gen X spending for today rather than tomorrow to Boomers embracing an increasingly digital lifestyle.
Plus: pets becoming family, AI changing how we hire and the generational shifts quietly reshaping everyday behaviour.