Do you want to challenge internal assumptions before committing to a direction?
Are strategic discussions circling without real clarity or focus?
Do you want an experienced outside perspective to sharpen thinking around consumers, generations, or positioning?
As a seasoned expert and thought leader in consumer behaviour, trends, and consumer generations, Joeri Van den Bergh is often asked to support organizations through Strategic Sound Boarding.
This work typically takes place through personal expert conversations, brainstorms, or strategic meetings with clients, creative agencies, media agencies, and insights or consulting partners. Joeri helps challenge assumptions, sharpen thinking, and bring clarity to discussions around segments, generations, and consumer dynamics.
With more than 15 years of experience working with C-level and executive audiences, Joeri also advises on strategic framing and storytelling in internal and external presentations.
What strategic sound boarding is
Strategic sound boarding is a flexible and informal way of working together around concrete questions or challenges.
Rather than delivering predefined frameworks or research, the focus is on thinking together: questioning assumptions, reframing perspectives, and strengthening the logic behind strategic ideas. Sound boarding is often used in earlier or intermediate phases of a project, when direction is still open and reflection can still influence outcomes.
When organizations use sound boarding & consulting
Organizations typically work with Joeri when they:
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want an experienced outside perspective before, during or after a research or innovation project.
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need to sharpen strategic thinking around consumers, generations or positioning.
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are preparing ideas or narratives for internal alignment or executive discussions.
"Joeri’s strategic sound boarding was instrumental in helping our global innovation team sharpen both our innovation ideas and our go-to-market thinking. His ability to quickly get to the heart of what will resonate with Gen Alpha kids and Millennial parents challenged our assumptions and elevated our work. His feedback was always constructive, grounded in deep consumer understanding, and designed to stretch our thinking rather than validate the status quo. It was exactly the kind of external perspective senior innovation teams need."
Kurt Frenier,
Strategic Global Innovation at pladis Group
WORKED WITH
Why work with Joeri Van den Bergh?
Joeri Van den Bergh is a recognized expert and thought leader in consumer behaviour, trends and consumer generations, with extensive experience working with international organizations and senior audiences.
Clients value his ability to combine research, cultural context and strategic thinking, and to translate complex topics into clear, relevant and engaging input. Whether through inspiration or sound boarding, Joeri works closely with teams and stakeholders, engaging at eye level and always adapting his role to the context and audience.
Frequently asked questions
When is strategic sound boarding the right approach?
When teams want to challenge assumptions, sharpen thinking, or gain clarity before committing to a strategic direction.
How does sound boarding typically take place?
Through one-on-one conversations, brainstorms, or participation in strategic meetings, depending on the context.
Who is this work for?
Innovation, marketing, brand, and strategy teams, as well as leaders preparing internal or executive discussions.