Do you want to pressure-test strategic assumptions, validate early ideas or gain fast outside perspective before making an important decision?
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Through Expert Interviews, Joeri Van den Bergh gives innovation, brand and strategy teams fast access to senior experts, academics and (former) executives who bring real-world perspective to strategic, innovation and due diligence decisions.​
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Joeri personally designs and conducts these interviews, selects the right experts from his global network, and synthesizes the insights into clear, decision-ready input, grounded in both external expertise and his own knowledge of consumer behaviour, generational dynamics and emerging trends.​
​​Access to a global network of senior experts
Based on your briefing, Joeri connects you to carefully selected experts, including academics, industry specialists, trade journalists, influencers and (former) executives with hands-on experience.​
​Depending on the topic, this can include experts in:
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consumer behaviour, trends and generational dynamics
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cultural analysis and semiotics
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brand strategy, innovation and product development
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behavioural science
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sustainability, health and nutrition
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Each expert is hand-picked for relevance, depth of experience and ability to think strategically.
How it works
An easy, reliable and paced 5-step process
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Briefing
You share your context, objectives and the specific questions you want answered.
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Expert selection
Joeri uses his extended global network to identify and propose relevant senior experts and (former) executives who match your needs.
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In-depth interviews
Joeri designs the interview guides and personally conducts the recorded one-on-one interviews with each expert.
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Synthesis & interpretation
Insights are carefully summarized and overlaid with Joeri’s own critical perspective, supported where relevant by additional desk research.
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Decision-ready output
You receive a concise report or presentation that directly answers your questions and strengthens your ideas with credible external voices for management or board-level discussions.
​What Joeri does through expert interviews
Joeri designs the focus, selects the experts, conducts the interviews himself and synthesizes the insights through a strategic lens.
The result is not a collection of quotes, but a clear, decision-ready perspective grounded in real-world expertise and informed by Joeri’s own knowledge of consumer behaviour, generational dynamics and emerging trends.​​
​​When expert interviews are most valuable
Expert interviews are typically used when internal knowledge is strong, but an independent outside perspective is needed, for example in strategy development, innovation projects, market entry exploration or due diligence.​
What you get
Expert interviews help you:
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validate or challenge strategic assumptions
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identify risks, barriers and blind spots
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uncover new opportunities and perspectives
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strengthen internal alignment and confidence
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support decisions with credible external input
They are designed to inform real moments of choice.
Typical applications
Expert interviews are frequently used to support:
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product development and innovation
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market entry and opportunity exploration
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go-to-market and launch strategy refinement
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brand, campaign and positioning decisions
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due diligence in investment and private equity contexts
Why work with Joeri Van den Bergh?
Unlike expert networks or research platforms, Joeri works as an independent senior expert, personally involved in every step of the process.
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In his global career as a thought leader in generational marketing and emerging consumer trends, Joeri has personally met, networked & connected with a broad range of senior experts around the world. Using his network Joeri can facilitate quick access to get specialized knowledge on your market, segment, innovation, brand or competitors.​
​Clients value his ability to:
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connect expert input to strategic implications
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translate insights into clear narratives
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work at speed without sacrificing depth
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engage credibly with executive and board-level audiences
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Expert interviews by Joeri Van den Bergh combine external expertise with strategic interpretation, ensuring insights are not just collected, but understood and applied.
Frequently asked questions
When are expert interviews the right approach?
When you need fast, credible outside perspective to validate assumptions or reduce uncertainty in strategy, innovation, market entry or due diligence.
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Who conducts the expert interviews?
All interviews are personally designed and conducted by Joeri Van den Bergh.
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What kind of experts are involved?
Depending on the topic, experts can include academics, industry specialists and (former) executives with hands-on experience in a specific market, category or domain.
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What do we receive at the end of the process?
A concise report or presentation that directly supports decision-making.​