Looking for input on specific consumer, trend, or generational topics?
Do you want to help teams better understand how audiences, culture, and expectations are changing?
Or are you looking for inspiration that can kick off, reframe, or enrich strategic and creative discussions?
Most of Joeri Van den Bergh’s work in this area consists of customized keynotes, workshops, and reports, tailored to a specific market, category, or audience.
Insight-led inspiration can be based on Joeri’s own research, secondary research, or primary research conducted in collaboration with (your) external agencies. The focus is always on making insights relevant, concrete and meaningful for the context at hand.
Joeri is also a regular panel guest at events and can help moderate or kick off panels by providing shared context and perspective.
Examples of custom-made work
Recent insight-led projects include:
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Consumer trends in Food & Beverage
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A.I. in recruitment & HR
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Travel trends across different generations
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Proteins & health for the silver generation
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How Gen X customers want to be served in beauty retail
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How vets use social media to connect better with Gen Z and Millennial customers
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How lotteries and casinos can remain future-proof
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How doctors and specialist teams can work better together with younger generations
Each project is adapted to the audience, context, and questions at hand.
"You can always count on Joeri Van den Bergh. What stood out most about Joeri’s customized presentation was his deep understanding of our context and audience. The travel & tourism trends across four generations he articulated were not only insightful but also delivered in a way that resonated strongly with our agents and sparked tangible engagement. It was strategic insight made unforgettable.”
Ana Henriques,
Head of Brand Strategy, TUI Benelux
WORKED WITH
What insight-led inspiration is
Insight-led inspiration is designed to help teams see consumers, generations, and trends differently.
Rather than validating decisions or narrowing options, the emphasis is on opening up thinking, building shared understanding, and creating a strong starting point for further exploration, discussion, or strategy work.
This type of work is often used at the beginning of projects, during moments of reflection, or when teams need a fresh perspective and a common language.
When organizations use insight-led inspiration
Organizations typically work with Joeri when they:
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want to introduce a fresh perspective on consumers, generations or trends.
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need inspiration to kick off or reframe a project.
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want to build shared understanding across teams or stakeholders.
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are looking for engaging input for events, workshops or panels.
Where strategic sound boarding helps narrow options and clarify direction, insight-led inspiration is used to broaden perspective and open up thinking.
Why work with Joeri Van den Bergh?
Joeri Van den Bergh is a recognized expert and thought leader in consumer behaviour, trends and consumer generations, with extensive experience working with international organizations and senior audiences.
Clients value his ability to combine research, cultural context and strategic thinking, and to translate complex topics into clear, relevant and engaging input. Whether through inspiration or sound boarding, Joeri works closely with teams and stakeholders, engaging at eye level and always adapting his role to the context and audience.
Frequently asked questions
What formats does this work take?
Most projects take the form of keynotes, workshops, reports or panel contributions, tailored to the audience and context.
Is the content always custom-made?
Yes. Insight-led inspiration is always adapted to a specific market, sector or audience.
Who is this work for?
Innovation, marketing, brand and strategy teams, research, insights and consulting agencies, creative agencies (in marketing, communication, media, product design etc.) as well as organizations hosting internal or external events for specific audiences or goals.