Are you OK Zoomers
Are you connecting with the Next Generation?
Meet Gen Z. Born into a technological world, GenZ is social-media-literate, always-on and hyper-informed. Online platforms are not only their means to be in the know or stay connected, but above all allow them to amplify their voice. From #MeToo to Black Lives Matter, Gen Z is not afraid to question authority and call out injustice. Growing up against the backdrop of social upheaval, climate change and a global health crisis, it’s a generation that struggles with mental well-being, but they don’t hold back to openly talk it. With many coming of age during the pandemic, the lockdown years put a mark on their lives and outlook on the future.
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So what characterises these Zoomers, and how are they different from the generations before them? Are you OK Zoomers? sheds a light on what makes Gen Z tick and what they expect from brands.
Available formats: Keynote - Inspiration session - Workshop
Tune in for a sneak peek of the Gen Z keynote
Awarded by
Andra Dempster,
Director Insights & Analytics at Mondelez
"Joeri brought the Gen Z consumer to life in an incredibly engaging way, shining a light on their key struggles, passions, values, loves & dislikes, with clear implications for our brands."
Kelly Young,
Director Strategic Marketing at Prudential
"Joeri’s presentation is very insightful! He doesn't just show the data but brings in many different in-market examples to give better context. That brings lots of value for organisations!"
