Customer testimonials

Joeri’s keynote speech at our global marketing meeting was the highlight of the event.
Every participant reported feeling inspired by Joeri’s insightful and energising presentation about how to connect with Gen Z. No doubt his deep understanding of generational trends and consumer behaviour will help us shape our strategies and plans related to this audience. Furthermore, Joeri’s practical advice and references to our industry immediately sparked new ideas. I can wholeheartedly recommend working with Joeri to anyone eager to tap into the latest consumer trends and drive meaningful change.
Dawid Borowiec, Senior Global Director evian at Danone

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Joeri is an engaging and inspiring speaker who has a talent for presenting complex insights about Gen Z in an accessible, visually compelling, and often witty way. The session was filled with interesting and relatable examples and provided valuable insights throughout. An excellent and educational presentation that also leaves room for further exploration and discussion.

Sara Reviers, Event Manager at KBC Bank & Insurances

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Joeri captivated our target audience with an inspiring talk about Gen Z. His insights were relevant, engaging, and immediately applicable in practice. It was great to see him include real Retail Media campaigns as examples. Highly recommended for organizations looking for both inspiration and practical takeaways.

Sterre Hoek, Brand Marketeer at bol Retail Media

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Joeri gave a very insightful and entertaining keynote to our CX-Brussels audience on Gen Z. His examples and expertise gave us an in-depth view on how 'Gen Z'ers are reshaping business, HR and branding. A must for any company that wants to be ready for the customer of tomorrow.

Frederic De Vrieze, Member of the Board CX Brussels & Luxemburg

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Joeri presented in his usual accessible and energetic way to a wider audience during a national foodservice gathering. From that teaser, we dove together in a Panos workshop dedicated to Gen Z & Millennials trends, in combination with a product launch platform ideation. The personalised deck, with many global best cases from and close to our on-the-go category, sparked new ideas and was the start of a fruitful work session between Joeri, Panos and our agencies.

Erwin Van der Weerden, Marketing Director Panos at La Lorraine Bakery Group

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Joeri brought outstanding energy and expertise to our TUI Take Off event, helping unite different distribution channels around a shared vision. His keynote on generational booking behavior was insightful, practical, and highly engaging, turning complex trends into clear opportunities for our business. Thanks to Joeri, we left inspired and equipped with actionable ideas to adapt our strategies. A true value-add to the success of the event.

Sebastiaan de Vries, Head of Retail, Omnichannel & 3rd Party Sales BeNe Region at TUI Benelux
 

Joeri brought incredible energy and insight to our BHS (Belgian Hematology Society) webinar on intergenerational collaboration, where he joined a multigenerational panel of hematologists. His keynote perfectly introduced the panel discussion and set the tone for a rich discussion, delivering generational insights that were both eye-opening and actionable. As a moderator, Joeri guided the conversation, creating space for different perspectives while keeping the discussion dynamic and focused. Insightful, relevant, and thoroughly engaging.

Sandrine Dupont, Medical Director - Belgium & Luxembourg at BeiGene

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It was a true pleasure working with Joeri and witnessing firsthand his deep understanding of future generations and how they operate. A special callout to his care, flexibility, and commitment to making the collaboration meaningful for everyone involved.

Renan Moraes, Global Corporate Communications Manager at Royal Canin, a division of Mars Petcare

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Joeri gave a great presentation at our research conference for radio and TV broadcasters, sharing valuable insights into Gen Z’s media habits, what influences them, and how advertisers can connect with them effectively. He tailored his talk perfectly to our industry, making it both insightful and highly relevant. His engaging style, practical examples, and entertaining approach made the session both informative and fun.

Katerina Borovska-Mascia, Senior Marketing & Innovation Manager at egta

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In a 1-hour keynote Joeri talked us through the ‘nitty gritty’ of Gen Alpha. What do they like? What are their favourite brands and communication platforms? How do they talk to each other? A very insightful and entertaining presentation full of moments that had the crowd burst out laughing, become completely silent in confusion (skibidi toilet?!) and had parents of 6-12 year olds go ‘yep, that’s true!’.

Wouter van Brevoort, Innovation Coach at Rabobank

 

Joeri’s presentation on Generation Z as the upcoming parent generation was greatly appreciated & received very positive comments! It sparked lots of ideas & cases for change which was its primary objective, so mission accomplished.

Amalia Kontari, Director Consumer & Market Knowledge at Global BabyCare Procter & Gamble
 

Joeri managed to provide clarity on the habits and needs of Generation Alpha with energy, humor and inspiring examples. By combining data from research with stories and commercials, he manages to bring to life this generation that soon will enter the consumer market... yet already is influencing it.

Stefan Krauth, Managing Consultant at Mastercard Advisors

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Joeri was a pleasure to work with — professional, flexible and highly accommodating. His engaging content captivated the audience at our high-profile event in the European Parliament on protecting minors online. He delivered a fine-tuned, impactful contribution. Highly recommended.

Iva Zorko, Senior Policy Officer at European Lotteries

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We struggle daily with the question of how best to respond to the way young audiences consume our media, both now and in the future. Joeri is an inspiring, funny, and particularly likeable speaker who explains the mindset of Gen Z with engaging examples. He even took the effort to tailor his story to radio and audio, which made it extra relevant for the audience in the room.

Daan de Vries, Creative Director at DPG Media

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At our event ‘Sustainability and marketing’, Joeri represented the consumer perspective, building on a rich and deep evidence base, translated into enlightening and actionable insights. His engaging presentation style captivated the audience, making complex ideas both accessible and relevant. Joeri's ability to blend data-driven research with practical applications left a lasting impact on our attendees.

Bert Weijters, Associate Professor at Ghent University

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Joeri presented at Konzum's conference for team leaders and provided great insights about Generation Alpha. The keynote was an excellent combination of useful data, interesting facts and funny moments – we are now better equipped to understand and engage with the new kids on the block.

Dunja Delić, Marketing Director at Konzum

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Joeri's keynote was the perfect closing to our bol CX-weeks. He truly captivated the audience with insightful perspectives on Gen Z, loyalty, and e-commerce. He blended this with humor, real-world examples, and engaging visuals. His presentation was not only inspiring but also practical, leaving our colleagues eager to apply the insights. We would highly recommend Joeri when you search for new insights, energy and humor to activate and inspire your audience on GenZ (or other generations)!

Michèle Schoots, CX Strategist at bol

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Joeri made a very valuable contribution to our “we value patients” event. We had no clue about GenZ, now we have (a little bit), it really opened the eyes of many, especially because it is substantiated by examples, facts and research.

Patrick De Maeseneire, CEO at Colosseum

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Joeri’s presentation is very insightful! He doesn't just show the data but brings in many different in-market examples to give better context. That brings lots of value for organisations!

Kelly Young, Director Strategic Marketing at Prudential  

 

Joeri brought the Gen Z consumer to life in an incredibly engaging way, shining a light on their key struggles, passions, values, loves & dislikes, with clear implications for our brands.

Andra Dempster, Director Insights & Analytics at Mondelez​​