Uncertainty is no longer a disruption. It has become the context in which people live, choose and buy.
As we move towards 2030, consumers are rewriting the emotional, cultural and psychological codes that shape what they value, trust and expect from brands. Traditional assumptions about growth, loyalty and relevance are no longer enough.
In this keynote, Joeri Van den Bergh decodes the next human operating system. He reveals how generational shifts, cultural change and evolving decision-making patterns are reshaping consumer intent in a world defined by complexity and contradiction.
Combining cutting-edge research, behavioural insights, storytelling and humour, Joeri translates major societal shifts into actionable opportunities for business, marketing and innovation leaders.
A thought-provoking keynote about the deeper human logic behind tomorrow's choices, and how brands can turn uncertainty into sustainable growth.
Available formats: Keynote - Inspiration session - Workshop
Frequently asked questions (FAQs)
What is consumer intent?
Consumer intent refers to the deeper motivations, beliefs and expectations that influence how people make decisions, choose brands and define value..
How is consumer behaviour changing towards 2030?
Consumers are increasingly influenced by uncertainty, technological acceleration, shifting identities and cultural fragmentation. These forces are reshaping what people value, trust and expect from brands.
Who should attend The Next Human Code keynote?
This keynote is designed for business leaders, marketers, innovators, strategists and leadership teams seeking to understand future consumer behaviour and identify sustainable growth opportunities in a rapidly changing world.
Why is Joeri Van den Bergh a leading expert on consumer behaviour and generational trends?
Joeri Van den Bergh is a globally recognised authority on generational change, consumer behaviour and youth culture. In The Next Human Code, he combines research, behavioural insights and strategic foresight to help organisations understand the human drivers behind growth towards 2030 and beyond.