What will consumers want, value and expect by 2030? And which emerging trends are already changing the way we live, shop and make decisions today?
From shifting priorities and new definitions of value to changing relationships with technology, brands and each other, consumer behaviour is evolving in fascinating and sometimes contradictory ways. What matters today may look very different by the end of the decade.
In this keynote, Joeri Van den Bergh explores the consumer trends and generational shifts shaping the road to 2030 and beyond. He uncovers the cultural changes, emotional drivers and emerging behaviours behind future consumer choices, and what they mean for businesses and society.
Combining fresh research, surprising insights, real-world examples and his signature humour, Joeri translates future consumer trends into fresh perspectives and opportunities for business, marketing, leadership and innovation.
A thought-provoking look at how consumers are changing, where we're heading and what it means for the way we live, work and do business.
Available formats: Keynote - Inspiration session - Workshop
Mona Vikstedt
Marketing Manager BtoB at MTV Oy
"Working with Joeri was both easy and inspiring from start to finish. He took the time to understand our event theme and audience, and translated that into a fresh, highly relevant keynote with strong examples and clear takeaways. The new keynote resonated extremely well with our audience and was one of the highlights of the event. Joeri is professional, collaborative and a pleasure to work with, both on stage and behind the scenes."
Frequently asked questions (FAQs)
What is consumer intent?
Consumer intent refers to the deeper motivations, beliefs and expectations that influence how people make decisions, choose brands and define value..
How is consumer behaviour changing towards 2030?
Consumers are increasingly influenced by uncertainty, technological acceleration, shifting identities and cultural fragmentation. These forces are reshaping what people value, trust and expect from brands.
Who should attend The Next Human Code keynote?
This keynote is designed for business leaders, marketers, innovators, strategists and leadership teams seeking to understand future consumer behaviour and identify sustainable growth opportunities in a rapidly changing world.
Why is Joeri Van den Bergh a leading expert on consumer behaviour and generational trends?
Joeri Van den Bergh is a globally recognised authority on generational change, consumer behaviour and youth culture. In The Next Human Code, he combines research, behavioural insights and strategic foresight to help organisations understand the human drivers behind growth towards 2030 and beyond.