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Gen Z
Explore the dynamic realm of branding tailored for Gen Z. Discover the latest trends, insights, and case studies on captivating this digital-native audience. From social media mastery to authentic storytelling, unlock strategies to connect and resonate with Gen Z consumers.


Tech as the intuitive extension of life - How Gen Z and Gen Alpha redefine digital CX
Explore how Gen Z and Gen Alpha are redefining brand interaction through intuitive tech and AI. Learn how to design customer experiences that resonate with the AI-native generation.

Joeri Van den Bergh
6 days ago3 min read


Bridging the workplace gap - How to lead Gen Z in a multi-generational workforce
Learn how to lead Gen Z in today’s multi-generational workforce with actionable strategies for managers to build trust, flexibility, and purpose at work.

Joeri Van den Bergh
Jun 194 min read


Gen Beta Unboxed - What the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.

Joeri Van den Bergh
Jun 55 min read


5 tips for effective employer strategies to attract and engage Gen Z in the workplace
Discover effective strategies for attracting and engaging Gen Z in the workplace to create an inclusive, productive environment for this new generation of employees.

Joeri Van den Bergh
May 135 min read


Understanding Gen Z parents - Key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 54 min read


Understanding Gen Z in the workplace - Key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.

Joeri Van den Bergh
Apr 223 min read
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