Understanding Gen Z in the workplace - Key characteristics & misconceptions

With Generation Z streaming into the workforce in record numbers, organizations are now tasked with managing the most multi-generational workforce in history, comprising Gen Z, Millennials, Gen X, and Baby Boomers. Attracting this new generational cohort, often labeled as lazy, entitled, or even awkward, presents unique challenges and opportunities.

Generation Z, born between the mid-1990s and early 2010s, is a unique cohort with distinct characteristics that set them apart, especially in the workplace. In this blog post, we will delve into these key traits and address some common workplace misconceptions about this generation.

Born into a digital age and coming of age during a pandemic, Gen Z is reshaping workplace norms and dynamics. This job-hopping generation challenges employers to rethink what attracts, motivates, and retains them in the workplace. As they advocate for diversity, salary transparency, meaningful work, and mental well-being, Gen Z is openly discussing all workplace ‘taboos’.

Key workplace characteristics of Generation Z

1. Tech-savvy digital natives

First and foremost, Generation Z is incredibly tech-savvy. They are true digital natives, having grown up with technology integrated into every aspect of their lives. This makes them highly adaptable to new tools, platforms, software, and AI. In the workplace, their proficiency with technology allows them to quickly learn and utilize new systems, enhancing productivity and innovation.

2. Strong sense of purpose

Another defining characteristic of Generation Z is their strong sense of purpose. They enter the workforce with a desire to make a meaningful impact, whether by launching their own businesses or engaging in side-hustles since their student days. They are not waiting for opportunities; they are creating them. This entrepreneurial spirit drives them to seek roles that align with their values and aspirations.

3. Valuing diversity and inclusivity

Generation Z is incredibly diverse and places a high value on inclusivity. Having grown up in a world where diversity is the norm, they expect workplaces and leaders to reflect this. They advocate for environments that celebrate differences and promote equality, making them champions of inclusive practices in the workplace.

Common workplace misconceptions about Generation Z

1. Entitled and lazy

A common misconception is that Generation Z is entitled and lazy. However, their approach to work is characterized by a desire for flexibility, work-life balance, and finding jobs that align with their personal values. It's not laziness; it's a redefinition of what a fulfilling career looks like. They prioritize roles that offer meaningful engagement and growth opportunities.

2. Socially disconnected

Another myth is that Generation Z is socially disconnected due to their extensive use of digital devices. In reality, they use technology to enhance and facilitate connections with friends and family. Social media platforms allow them to stay in touch, access news, meet new people, and express themselves creatively in ways previous generations did not.

3. Lack of loyalty

Often, Generation Z is perceived as lacking loyalty to their employers. While it's true that they may change jobs more frequently, their definition of loyalty is reciprocal. They are willing to commit to employers who value their contributions and provide opportunities for growth and development. Loyalty, for them, is a two-way street.

So, how can we effectively engage and leverage the potential of Gen Z to shape the future of our workplaces? And how can organizations navigate the multitude of expectations brought by a multi-generational workforce?

Backed by fresh research insights and real-world brand examples, my Gen Z at Work keynote (also available for in-company formats) offers actionable recommendations and strategies for organizations and leaders to bridge the generational gap in your workforce and harness the unique strengths of Gen Z. Find out more to explore key themes such as workplace etiquette, the flex-factor, eco-education, and many more.