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Understanding Gen Z parents: key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 5, 20254 min read


Understanding Gen Z in the workplace: key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.

Joeri Van den Bergh
Apr 21, 20253 min read


Talking 'bout Generations: unlocking the power of generational insights
Unlock the power of generational insights—discover what drives Baby Boomers, Gen X, Millennials, and Gen Z in today's fast-changing world!

Joeri Van den Bergh
Mar 14, 20254 min read
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