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Understanding Gen Z parents: key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 5, 20254 min read


The Game Changers: how Gen Alpha & technology blur the lines between reality and virtuality
Explore how Generation Alpha and technology are transforming childhood through gaming, social media, and digital learning in today's hyperconnected world.

Joeri Van den Bergh
Apr 29, 20255 min read


Understanding Gen Z in the workplace: key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.

Joeri Van den Bergh
Apr 21, 20253 min read


The new generation of parents: how Gen Z is redefining parenthood
Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.

Joeri Van den Bergh
Apr 3, 20254 min read


Kid-fluenza: the influence of Generation Alpha on consumer behavior
Generation Alpha is transforming consumer behavior. Discover their influence on purchasing decisions, personal care, & environmental trends.

Joeri Van den Bergh
Mar 28, 20253 min read


Cracking the Gen X code: understanding the forgotten 'sandwich' generation
Discover how brands can effectively engage the overlooked Generation X by addressing key challenges shaping their values and preferences.

Joeri Van den Bergh
Mar 21, 20254 min read


Talking 'bout Generations: unlocking the power of generational insights
Unlock the power of generational insights—discover what drives Baby Boomers, Gen X, Millennials, and Gen Z in today's fast-changing world!

Joeri Van den Bergh
Mar 14, 20254 min read


South Korea and Singapore lead in willingness to pay for sustainable brands
In a world increasingly focused on sustainability and inclusivity, recent global research highlights a significant trend: South Korea...

Joeri Van den Bergh
Sep 8, 20241 min read


5 tips for brands to promote sustainable consumer behavior
Unlock 5 tips for brands to boost eco-friendly consumer behavior. Learn how to make sustainability convenient, rewarding and irresistible.

Joeri Van den Bergh
Apr 22, 20244 min read
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