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Gen Beta Unboxed - What the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.

Joeri Van den Bergh
Jun 55 min read


Understanding Gen Z parents - Key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 54 min read


The Game Changers - How Gen Alpha & technology blur the lines between reality and virtuality
Explore how Generation Alpha and technology are transforming childhood through gaming, social media, and digital learning in today's hyperconnected world.

Joeri Van den Bergh
Apr 295 min read


The new generation of parents - How Gen Z is redefining parenthood
Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.

Joeri Van den Bergh
Apr 34 min read
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