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Gen Alpha in 2035: the world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.

Joeri Van den Bergh
May 27, 20255 min read


Understanding Gen Z parents: key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 5, 20254 min read


Cracking the Gen X code: understanding the forgotten 'sandwich' generation
Discover how brands can effectively engage the overlooked Generation X by addressing key challenges shaping their values and preferences.

Joeri Van den Bergh
Mar 21, 20254 min read
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