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Understanding Gen Z parents - Key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 54 min read


Cracking the Gen X code - Understanding the forgotten 'sandwich' generation
Discover how brands can effectively engage the overlooked Generation X by addressing key challenges shaping their values and preferences.

Joeri Van den Bergh
Mar 214 min read


Talking 'bout Generations - Unlocking the power of generational insights
Unlock the power of generational insights—discover what drives Baby Boomers, Gen X, Millennials, and Gen Z in today's fast-changing world!

Joeri Van den Bergh
Mar 144 min read
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