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Gen Alpha in 2035 - The world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.

Joeri Van den Bergh
May 275 min read


Understanding Gen Z parents - Key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh
May 54 min read


The Game Changers - How Gen Alpha & technology blur the lines between reality and virtuality
Explore how Generation Alpha and technology are transforming childhood through gaming, social media, and digital learning in today's hyperconnected world.

Joeri Van den Bergh
Apr 295 min read
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