generational insights | Joeri Van den Bergh

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A smiling woman and a young child covered in colorful powder

A smiling woman and a young child covered in colorful powder

Understanding Gen Z parents - Key brand expectations

Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.

Joeri Van den Bergh

May 54 min read

Smiling child wearing a green Minecraft T-shirt and a large black gaming headset with a microphone

Smiling child wearing a green Minecraft T-shirt and a large black gaming headset with a microphone

The Game Changers - How Gen Alpha & technology blur the lines between reality and virtuality

Explore how Generation Alpha and technology are transforming childhood through gaming, social media, and digital learning in today's hyperconnected world.

Joeri Van den Bergh

Apr 295 min read

A smiling father and baby lying on a green carpet, looking at each other joyfully

A smiling father and baby lying on a green carpet, looking at each other joyfully

The new generation of parents - How Gen Z is redefining parenthood

Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.

Joeri Van den Bergh

Apr 34 min read

Stylized text reading 'KID-FLUENZA' with a playful design. The letters 'K' and 'E' appear as inflatable balloons, while the rest of the text is bold and black. A cartoonish green germ with an angry face and protruding spikes is positioned near the word. The background features a fluffy white cloud with a gradient purple and blue sky, along with floating bubbles

Stylized text reading 'KID-FLUENZA' with a playful design. The letters 'K' and 'E' appear as inflatable balloons, while the rest of the text is bold and black. A cartoonish green germ with an angry face and protruding spikes is positioned near the word. The background features a fluffy white cloud with a gradient purple and blue sky, along with floating bubbles

Kid-fluenza - The influence of Generation Alpha on consumer behavior

Generation Alpha is transforming consumer behavior. Discover their influence on purchasing decisions, personal care, & environmental trends.

Joeri Van den Bergh

Mar 283 min read

An elderly couple sandwiched in between older parents and younger children.

An elderly couple sandwiched in between older parents and younger children.

Cracking the Gen X code - Understanding the forgotten 'sandwich' generation

Discover how brands can effectively engage the overlooked Generation X by addressing key challenges shaping their values and preferences.

Joeri Van den Bergh

Mar 214 min read

Talking 'bout Generations - Unlocking the power of generational insights

Talking 'bout Generations - Unlocking the power of generational insights

Talking 'bout Generations - Unlocking the power of generational insights

Unlock the power of generational insights—discover what drives Baby Boomers, Gen X, Millennials, and Gen Z in today's fast-changing world!

Multigenerational

Joeri Van den Bergh

Mar 144 min read

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