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11.11 Singletons Unite: exploring the global surge of solo living and impact on brands & society
With Single's Day taking placing on 11 November, this article delves into the impact of the solo revolution.
Joeri Van den Bergh
Nov 10, 20236 min read
The post-Millennial cohort: what characterizes Gen Z in the US and their brand expectations
Is your brand prepared for the Gen Z wave? Learn what distinguishes this post-Millennial cohort, and their anticipations from brands.
Joeri Van den Bergh
Apr 16, 20233 min read
Generation Z Eco-Activism: how Aussie brands navigate sustainable engagement
Unlock the power of Generation Z eco-activism. Gain insights into Gen Z's environmental consciousness and their expectations from brands.
Joeri Van den Bergh
Apr 7, 20232 min read
South Africa’s Generation Z: socially conscious living and spending
Explore Gen Z's conscious consumption and social activism. Learn how brands can engage authentically for lasting impact.
Joeri Van den Bergh
Apr 3, 20233 min read
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