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Gen Beta Unboxed - What the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.
Joeri Van den Bergh
Jun 55 min read
Gen Alpha in 2035 - The world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.
Joeri Van den Bergh
May 275 min read
Understanding Gen Z parents - Key brand expectations
Discover how brands can meet Gen Z parents' expectations with transparency, affordability, and emotional connection. Learn the key factors driving their choices.
Joeri Van den Bergh
May 54 min read
The new generation of parents - How Gen Z is redefining parenthood
Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.
Joeri Van den Bergh
Apr 34 min read
Kid-fluenza - The influence of Generation Alpha on consumer behavior
Generation Alpha is transforming consumer behavior. Discover their influence on purchasing decisions, personal care, & environmental trends.
Joeri Van den Bergh
Mar 283 min read
Cracking the Gen X code - Understanding the forgotten 'sandwich' generation
Discover how brands can effectively engage the overlooked Generation X by addressing key challenges shaping their values and preferences.
Joeri Van den Bergh
Mar 214 min read
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