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Why Millennials still matter - The generation brands can’t afford to underestimate
Why Millennials remain a crucial consumer generation. A data-driven look at Millennial wellbeing, parenting, homeownership and sustainability.

Joeri Van den Bergh
2 days ago4 min read


Gen Beta Unboxed - What the first AI-native generation will expect from brands and society
Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.

Joeri Van den Bergh
Jun 55 min read


Gen Alpha in 2035 - The world they’ll inherit and redesign
Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.

Joeri Van den Bergh
May 275 min read
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