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How to market to Gen Alpha: four global segments shaping the next generation
Gen Alpha marketing explained: discover four global Gen Alpha segments and learn how brands can engage the next generation through entertainment, influence, trends and values.
Joeri Van den Bergh
6 days ago6 min read
Why Millennials still matter: the generation brands can’t afford to underestimate
Why Millennials remain a crucial consumer generation. A data-driven look at Millennial wellbeing, parenting, homeownership and sustainability.
Joeri Van den Bergh
Nov 27, 20254 min read
Understanding Gen Z: the Paradox Generation
Gen Z embraces AI but questions its authenticity. Discover how this paradox shapes the future of customer experience, and what brands can do to build trust in an AI-driven world.
Joeri Van den Bergh
Oct 22, 20253 min read
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