generational differences | Joeri Van den Bergh 2/2

A baby with blue eyes and a neutral expression stands indoors, wearing a light-colored shirt. Blurred background with a dark screen.

Gen Beta Unboxed: what the first AI-native generation will expect from brands and society

Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.

Gen Beta

Joeri Van den Bergh

Jun 5, 20255 min read

Graffiti-covered payphone with a “FUTURE IS CREATIVE” sign, symbolizing Gen Alpha’s blend of retro tech and forward-thinking creativity

Gen Alpha in 2035: the world they’ll inherit and redesign

Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.

Gen Alpha

Joeri Van den Bergh

May 27, 20255 min read