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How to market to Gen Alpha: four global segments shaping the next generation
Gen Alpha marketing explained: discover four global Gen Alpha segments and learn how brands can engage the next generation through entertainment, influence, trends and values.
Joeri Van den Bergh
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The NextGen’s CXpectations: the new rules of Customer Experience for Gen Z & Gen Alpha
Gen Z and Gen Alpha demand more from customer experience: personalization, empathy, and trust. Discover what sets the next generation apart.
Joeri Van den Bergh
Oct 28, 20254 min read
Tech as the intuitive extension of life: how Gen Z and Gen Alpha redefine digital CX
Explore how Gen Z and Gen Alpha are redefining brand interaction through intuitive tech and AI. Learn how to design customer experiences that resonate with the AI-native generation.
Joeri Van den Bergh
Oct 13, 20253 min read
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