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How to market to Gen Alpha: four global segments shaping the next generation
Gen Alpha marketing explained: discover four global Gen Alpha segments and learn how brands can engage the next generation through entertainment, influence, trends and values.
Joeri Van den Bergh
Jan 156 min read
The NextGen’s CXpectations: the new rules of Customer Experience for Gen Z & Gen Alpha
Gen Z and Gen Alpha demand more from customer experience: personalization, empathy, and trust. Discover what sets the next generation apart.
Joeri Van den Bergh
Oct 28, 20254 min read
Understanding Gen Z: the Paradox Generation
Gen Z embraces AI but questions its authenticity. Discover how this paradox shapes the future of customer experience, and what brands can do to build trust in an AI-driven world.
Joeri Van den Bergh
Oct 22, 20253 min read
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