consumer behavior | Joeri Van den Bergh

Two contrasting Gen Z facial expressions representing the paradox generation

The Paradox Generation - How Gen Z balances AI and authenticity in CX

Gen Z embraces AI but questions its authenticity. Discover how this paradox shapes the future of customer experience, and what brands can do to build trust in an AI-driven world.

AI

Joeri Van den Bergh

Oct 223 min read

A baby with blue eyes and a neutral expression stands indoors, wearing a light-colored shirt. Blurred background with a dark screen.

Gen Beta Unboxed - What the first AI-native generation will expect from brands and society

Discover what the AI-native Generation Beta expects from brands, from digital wellness to sustainability, and how Gen Z parenting is shaping their worldview.

Gen Beta

Joeri Van den Bergh

Jun 55 min read

Graffiti-covered payphone with a “FUTURE IS CREATIVE” sign, symbolizing Gen Alpha’s blend of retro tech and forward-thinking creativity

Gen Alpha in 2035 - The world they’ll inherit and redesign

Discover how Generation Alpha is set to reshape work and society through tech-driven innovation, inclusive leadership, and a reimagined approach to education, entrepreneurship, and digital life.

Gen Alpha

Joeri Van den Bergh

May 275 min read

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The Paradox Generation - How Gen Z balances AI and authenticity in CX

Gen Beta Unboxed - What the first AI-native generation will expect from brands and society

Gen Alpha in 2035 - The world they’ll inherit and redesign

Let’s get in touch to give your audience a NextGen boost.

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Let’s get in touch
to give your audience
a NextGen boost.