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Kid-fluenza: the influence of Generation Alpha on consumer behavior
Generation Alpha is transforming consumer behavior. Discover their influence on purchasing decisions, personal care, & environmental trends.

Joeri Van den Bergh
Mar 28, 20253 min read


Cracking the Gen X code: understanding the forgotten 'sandwich' generation
Discover how brands can effectively engage the overlooked Generation X by addressing key challenges shaping their values and preferences.

Joeri Van den Bergh
Mar 21, 20254 min read


Generation Z Eco-Activism: how Aussie brands navigate sustainable engagement
Unlock the power of Generation Z eco-activism. Gain insights into Gen Z's environmental consciousness and their expectations from brands.

Joeri Van den Bergh
Apr 7, 20232 min read
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