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Gen Z
Explore the dynamic realm of branding tailored for Gen Z. Discover the latest trends, insights, and case studies on captivating this digital-native audience. From social media mastery to authentic storytelling, unlock strategies to connect and resonate with Gen Z consumers.


Understanding Gen Z in the workplace: key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.

Joeri Van den Bergh
Apr 21, 20253 min read


The new generation of parents: how Gen Z is redefining parenthood
Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.

Joeri Van den Bergh
Apr 3, 20254 min read


The post-Millennial cohort: what characterizes Gen Z in the US and their brand expectations
Is your brand prepared for the Gen Z wave? Learn what distinguishes this post-Millennial cohort, and their anticipations from brands.

Joeri Van den Bergh
Apr 16, 20233 min read
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