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Gen Z
Explore the dynamic realm of branding tailored for Gen Z. Discover the latest trends, insights, and case studies on captivating this digital-native audience. From social media mastery to authentic storytelling, unlock strategies to connect and resonate with Gen Z consumers.


Understanding Gen Z in the workplace - Key characteristics & misconceptions
Explore how Generation Z's tech-savvy skills, diversity values, and purpose-driven mindset are reshaping the workplace. Uncover common misconceptions and learn strategies to engage this dynamic generation.

Joeri Van den Bergh
Apr 213 min read


The new generation of parents - How Gen Z is redefining parenthood
Gen Z parents redefine parenthood with tech-savvy, eco-friendly, and inclusive approaches. Prioritize mental well-being and sustainability.

Joeri Van den Bergh
Apr 34 min read


The post-Millennial cohort - What characterizes Gen Z in the US and their brand expectations
Is your brand prepared for the Gen Z wave? Learn what distinguishes this post-Millennial cohort, and their anticipations from brands.

Joeri Van den Bergh
Apr 16, 20233 min read
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