More than 2.5 million Gen Alphas come into this world each week, poised to be the largest and longest-living generation in history. By 2025, their economic footprint is projected to surpass an astounding €5.2 trillion. According to Bain & Co, Gen Alpha's spending power is forecasted to surge three times faster than any other generation by 2030.
Born between 2010 and 2024, Gen Alpha is often characterized by their innate tech-savviness. Yet, their Millennial parents have seamlessly integrated them into every family decision, resulting in a powerful influence that transcends generations and spans across all product categories.
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Meet Gen Alpha unveils the findings of a global Gen Alpha study exploring intriguing concepts such as "screenrichment," "skibidi toilet syndrome," and share insights on how to build G.O.A.T. (Greatest of All Time) brands tailored to this new generation of consumers.
